Phase: Brand positioning

Customer: Tentpegging Germany is a section of the Deutscher Kavallerieverband (German cavalry alliance). The group represents the traditional cavalry sport of tentpegging at a national level and competes for Germany at international tournaments.

Project: Creation of a comprehensive Wikipedia entry on the sport, design of a distinct logo

Target: In Germany, Tentpegging is mostly unknown. The Wikipedia entry should increase the sport’s legitimacy in general and of the Kavallerieverband’s section in particular. The distinct logo references other traditional sports and creates recognition value.