Phase: Brand positioning, creating brand messages, bringing brand messages to their target

Customer: Klinikallianz Plus is an alliance of several Frankfurt hospitals that have made it their task to improve the quality of medical care in the Rhine Main area and the service level in the interaction of hospitals, practitioners and patients. In order to pass on latest research findings, Klinikallianz Plus hosts “Medizin vor Ort”, one of the most popular series of educational events in Hesse and Rhine Main for more than 15 years. Klinikallianz Plus was created from its predecessor Frankfurter Klinikallianz in 2013.

Project: Repositioning an established and recognized brand, due to changes in the support and membership structure

Developing a new brand name, claims, logo and corporate design

Communication and mediation of changes to business partners, shareholders and their employees, customers, media and the public

Corporate Publishing in the form of an uncluttered, non-promotional and advertisement-free magazine, neutral quarterly publication for disseminating research findings and hospital medical news, contributions from eleven hospitals for the target group of registered and hospital doctors, with a circulation of 20,000 Hesse's second largest and content-wise strongest doctors’ magazine

Live communication by organising “Medizin vor Ort”, a series of events for doctors to share expertise, knowledge and latest research findings in a highly-attractive eevnt format

Target: Continue the brand reputation that has existed since 1999, and careful communication of transition

Ensure the dissemination of the latest scientific findings in practice through a magazine and a series of events to communicate with and educate practitioners