Integrated Brand Communication, Storytelling
Phase: Brand positioning, create brand messages, bring brand messages to their target.
Customer: Leading European manufacturer of box-spring beds with Finnish roots in the high to top-end segment.
Project: Defining language and imagery to match existing brand positioning
composition of a brand story
Narrative plot, suitable for the core values of the company, as a basis for the PR conception
Press relations to bring messages to their target
Creation of a social media concept, maintenance of the social media channels
Design of promotional material and advertisements