Integrated Brand Communication, Storytelling

Phase: Brand positioning, create brand messages, bring brand messages to their target.

Customer: Leading European manufacturer of box-spring beds with Finnish roots in the high to top-end segment.

Project: Defining language and imagery to match existing brand positioning

composition of a brand story

Narrative plot, suitable for the core values of the company, as a basis for the PR conception

Press relations to bring messages to their target

Creation of a social media concept, maintenance of the social media channels

Design of promotional material and advertisements