Phase: Creating brand messages
Client: International fashion brand for handmade Spanish designer shoes: Lika Mimika is a young German company that manufactures trendy and exclusive high-priced shoes in traditional handicraft. Instead of in the Far East, the espadrilles are produced in a socially and environmentally compatible way in the original country.
Project: Develop a communicable brand story
Suitable for the product, companies and their creators
Lifestyle, suitable formulation for target group
As a basis for press relations and other brand communication: Great success speaks for itself; for years Lika Mimika has been permanently present in the most influential international lifestyle media, from Vogue to the New York Times.